PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Visitors are prompted to accept these files by providing explicit consent via the link in the notification bar displayed when the page first opens and before any information is actually retained. You can revoke this authorization at any time by removing the files. Please refer to your particular browser help files for details.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers although we do not store them), email address, and phone number. We refer to this information as “Order Information.”
Please note when you subscribe to any of our notifications or email lists, you can remove yourself from these lists by using the Unsubscribe link at the bottom of every newsletter. If you need any help, please don’t hesitate to contact us via the email at the
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Additionally, when in line with the preferences you have shared with us, we use this Order Information to:
▪ Communicate with you;
▪ Screen our orders for potential risk or fraud;
▪ Host a shop account for you if you choose to register,
▪ Provide loyalty points,
▪ Save your wishlists,
▪ Expedite checkout and shipping for you,
▪ Ask for your feedback so we can improve our systems,
▪ Notify you of price drops and special sales via screen notifications
▪ Provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We may also use the Device Information to display advertising via Google and Facebook retargeting ads.
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with legitimate third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising here:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
BING - https://advertise.bingads.microsoft.com/enus/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at https://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are an European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
TRANSFERS OF PERSONAL INFORMATION OUTSIDE THE EU
We may store and process your information through third-party hosting services in the US and other jurisdictions. As a result, we may transfer your personal information to a jurisdiction with different data protection and government surveillance laws than your jurisdiction.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States and other jurisdictions which may have different guidelines.
When you place an order through the Site, we will maintain your Order Information for our records. We are required to retain your personal information for at least 7 years. This is only for the purpose of responding to and complying with our legal and regulatory obligations, to resolve disputes, and to enforce our agreements.
We will retain your information unless and until the 7 years have passed and you ask us to delete this information.
The Site is not intended for individuals under the age of 13.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail by using this form https://preadored.com/pages/contact-us or by mail using the details provided below:
PO Box 888, Bushkill, PA, 18324, United States