NuLights

Privacy Policy

NuLights Privacy Policy

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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from nulights.com (the “Site”).

PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, bitcoin addresses, or paypal accounts), email address, and phone number. We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

We also use Device Information to for targeted online advertising. This includes remarketing and banner advertisement.

SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above.

We use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link. You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

We have the Facebook pixel installed on our website which tracks Device Information and Order Information outlined above. We use this information for targeted online advertisements including remarketing (as outlined below). You can read more about how information is processed with Facebook here: https://www.facebook.com/policies/cookies/

We also a cookie from Beeketing Sales Pop which uses limited Order Information (first name, product ordered and time since order) to display Sales Pop-Up notifications. You can read more about how your information is processed with Beeketing here: https://beeketing.com/privacy-policy

We use Justuno to display offers and then collect email and name information to those choose to subscribe. You can read more about how your information is processed with Justuno here: https://www.justuno.com/legal/privacy-policy.html

We use Klaviyo as our email service provider, you will have the ability to change your preferences and be forgotten (as per GDPR requirements) through any email that you receive from us. You can read more about how your information is processed with Klaviyo here: https://www.klaviyo.com/privacy

We also collect Device Information with a cookie from Pinterest.com to track user behavior if they arrive at our website from Pinterest. You can read more here: https://policy.pinterest.com/en/privacy-policy

For applicable orders, we also use OCU by Zipify to process Order Information. You can read more about how your information is processed by Zipify here: https://zipify.com/privacy-policy/

For applicable orders, we also use Oberlo to process Order Information. You can read more about how your information is processed by Oberlo here:
https://www.oberlo.com/legal#1487148755752-279b9c5c-d9af

We allow customers to check on the status of their order by sharing Order Information with Order Lookup App. You can read more about how your information is processed by Order Lookup App here: https://orderlookupapp.com/privacy

For customers that choose to place a product review on our store, we share Order Information with Product Reviews Addon by stamped.io. You can read more about how your information is processed by staped.io here: https://stamped.io/privacy

For applicable orders, we also use TeeLaunch to process Order Information. You can read more about how your information is processed by TeeLaunch here: https://teelaunch.com/pages/privacy

Additionally, we share collect some Device Information with Covet.pics by Space Squirrel. You can read more about how your information is processed by Space Squirrel here: https://spacesquirrel.co/privacy-policy

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

BEHAVIOURAL ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

YOUR RIGHTS
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

MINORS
The Site is not intended for individuals under the age of 21.

CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at support@nulights.co or by mail using the details provided below:

NuLights
[Re: Privacy Compliance Officer]
304 S. Jones Blvd Las Vegas Nevada US 89107

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